The emergence of social media has risen to marketing and advertising at the altar of stardom. Today, all you have to do with the media, and media means everything where globalization and connectivity Standing us “and be invited to be”, is likely to trigger a peak of interest.
If we delve a bit into the collective subconscious, it would be possible to establish a relationship between the transition to Web Emergence of ubiquitous and pervasive it has been created because of the inclusion of social networks and their “kindness” in absolutely every aspect inherent in our life, we realize that Advertising anything, any means used to attract more traffic to a Web portal, is itself a powerful weapon sales should not be put aside.
But … what is half Kit …? …
As its name suggests, is a media pack … yes, I know it’s an obvious explanation and insufficient. A media kit is pieces of information about a brand, more specifically, on an ad that makes the brand relevant information. May be new products, events, contests, services, and ultimately, any event with which the brand seeks to boost your prospects.
A Media Kit is for example a highly recommended item if you are planning to launch an online contest, for instance. Thus, we thus establishing the importance of Media Kit for Business online.
Corporate information, basic data of the mark, the press releases published product specifications and customer testimonials. With this information the brand has the basic kit to raise awareness of developments associated with the brand.
Is it then a Media Kit also an element of branding?
The answer is yes, it’s more than obvious the relationship between reputation and the media is only through the consolidation of the brand, which can only be achieved with a permanent exhibition quality and ever increasing commitment to be able to consolidate the reputation online.
Now, let us focus for a moment in the current scenario where social media have become the most used and efficient platforms for presenting new Business Products and services. Of how to perform this presentation, the first stage depends on attracting new and potential loyal customers attracted to the brand.
Based on the maxim that the presentation is made of a new service, product, goods, etc. … Is as important as the product itself and becoming aware of the link with the “impact” the Media Kit should cause only have an opportunity to reach an audience objective specific and attract their attention, it is essential to eradicate one of the great myths associated with marketing and advertising.
We refer to that which establishes a relationship between investment indivisibility and effectiveness of campaigns through social media today it is possible to make a successful online marketing campaign with virtually no budget.
Moreover, if you have been overcome major obstacles that brands face in a time like the present, a moment of purification necessary content, a time when the robot of the almighty Google will determine who is quality and who and not simply banish to oblivion the positioning of thousands of blogs thematic content of poor quality, no value added and in many cases, developed through a little legitimate SEO link farms where they become an example of enrichment without compromise whether it has achieved ultimately solve the problem related to the quality of content, has advanced a long way in developing a Media Kit with low budget and high efficiency.
Media Kit how to create the perfect accompaniment for your Web site
Thus, Direct content and high quality corporate identity information, pictures and clean design, is more than enough for the Media Kit for your brand a success.
Note also the corner stone of business online, the progressive growth is not based solely on turnover, but also and especially if we analyze it from the variable time horizon, the magnitude of the lattice that is created through partnerships and synergies arising from the quality and commitment is for this reason that the Media Kit should contain corporate information of general interest not only to potential customers but also for investors, analysts, media.
Develop a corporate text which include data on the trajectory of the company, the number of employees, the profile that says, history of the company … something very similar to the menus of corporate portals, Who are we? What we do … and so on. …
In relation to the images continue to stand behind the emotions No doubt that the emotions evoked by the historical insurance ads are very favorable to spark the attraction of your target audience. Keep sober or debauchery criteria that identify more with the item pointed to his company.
It is obvious that there are animations for presentations, custom folders, CDs and DVDs with specific presentations … which certainly can be very efficient for impact but … without writing quality and design consistent with your business, not will be profitable in terms of efficiency and may even be detrimental to the reputation of your company.
If we move to the Web, we realize that the development of a Media Kit is a first step to monetize Web content through its content and advertising.
The Media Kit is therefore a sales tool and as such there are numerous market applications that optimize the development of media package, including segmented traffic analysis.
Data to be close …
To develop an effective media kit, you need to know information on the Web portal, segmentation by age, demographics, gender, ultimately, the entire segmentation that forms the criteria by which the Web portal acquires or improves its positioning in terms of delivering high-quality content designed specifically to meet the needs that lead them to visit.
Regardless of the tool you use to create the Media Kit for your company or if you prefer the compilation, you must keep in mind that as a sales tool, you must focus on attracting potential customers and advertisers, it is for this reason that the comprehensive knowledge of traffic to your Web site, is essential for writing as a channel is established between companies and potential customers and competition.
Conclusions, leveraging resources …
Finally, as a final recommendation coming together again at the beginning of this article where he established a link between rapid transit to the ubiquity and pervasive nature of the network, the development of a Media Kit efficient for a Web portal can be done with available data about your traffic, profiles of their readers, their socio-demographic variables, traffic analysis and a complete corporate web design composed, along with the quality of their content, Media Kit perfect for any business online.